This week on Team GMD, we are featuring Mamio Marais, our Senior Graphic Designer. Mamio's job as a Senior Graphic Designer is to art direct and oversee production workflow, ensuring that the graphic design team have all the ingredients it takes to execute projects. "I guide the team by helping them unlock their design roadblocks and empower them to think creatively."

Our minds have developed a mechanism to protect us from being constantly overwhelmed. It is called perceptual screens, which are the subconscious filters that shield us from unwanted messages before any data can be perceived. So how do you break through all of the clutter?

Last month, members from the digital team attended a Project Management Workshop in Vancouver. During this workshop, the Speaker, Nick Wilkinson, covered two central themes: managing projects (“stories”), and the people (“characters”) involved.

For the past century, watching the ball drop on New Year's Eve in Times Square has been a dazzling tradition in NYC. On New Year's Eve, our client campaign lit up the video billboards of Times Square. GMD is proud to have produced a video as part of the integrated True North Rockies campaign that will air to millions during the hours leading up to the ball-drop – peak viewing times.

Wishing you joy and quality time with your friends and family over the holidays. Happy holidays from everyone at Team GMD.

To help you get into or to elevate your holiday spirits, our team has compiled a playlist for all your festive activities. From Jazz to Pop music, this playlist has gotten it all. Tune in now to GMD Christmas Dinner playlist.

As we are nearing the end of 2018, let’s take a few moments to reflect on some of our own key marketing trends. Below are 3 up-and-coming trends that we’ve seen throughout our year of campaigns at Glacier Media Digital.

Watch this video which demonstrates the power of hyper-targeted online advertising and learn how to translate real-world activity by potential consumers into a successful digital campaign.

We take a look at digital marketing in automotive industry and how automotive consumers think. The buyer's journey is an important aspect to understand while incorporating the digital funnel into one's strategies.

Design trends come and go, but the well-conceived design is timeless. Join UX/ UI Designer Samantha Matheson for a look at what's so hot right now.

As we move into cooler months, we might see our social calendars ramp up with seasonal activities and events. One industry event that kicked off our social season was the Adobe Creative Jam, a design hack-a-thon event combined with inspiring creative talks from industry leaders. This year, Team GMD sent in 3 challengers.

Business case: Our grocery store has 15 locations all over the Lower Mainland. Their goals are to raise awareness about their weekly flyer and have their target markets receive the flyer in order to pique their interests and visit one of their locations.